Catalogue writing
Mention catalogues to some writers, and they feel the walls closing in.
Me, I've always appreciated that great relaxed American off-the-page selling style.
I've also been careful to guard a secret: crafting copy for niche catalogues and websites, making every word earn its place in your virtual shop window, can be one of writing's great unacknowledged pleasures.
How do I know this? It's a business I've seen from the inside - launching a luxury catalogue brand and e-commerce enterprise for Liberty's department store.
If you're considering something similar, I'd love the chance to help.
